Support Independent & Family-Owned Ventures

Everyone understands that when you build or create something, you value it more than anyone else, whether it’s a beautiful needlework, a handcrafted piece of furniture, or a business you started. When you value something more, you also take care of it better than anyone else. This principle has become obvious in the business world. Independent and family-owned businesses mostly still have the original members whose passion, hard work and dedication continue to lead the company’s vision. This sense of ownership translates into higher quality products and better customer service.

Most entrepreneurs don’t start business to make a lot of money; they start them because they have a passion for doing what they do. They see a need and are convinced they can meet that need better than the way it’s been done. On the other side, those businesses that are not independently owned, tend to put less value on quality and service and more on production and making the bottom line look good for the stock holders. It’s easy to lower quality and increase production without any repercussions for a few years. So, there is no surprise in seeing this in the corporate world; it’s natural to put your value in that which personally affects you the most. In this case, the stockholders are management’s most demanding customers. If the books don’t show good numbers every quarter, they might be out of a job!

The huge corporate world has taken over 90% of the independent businesses in America. They dominate and bribe our government, create laws that tell us what we can and can’t eat, grow, live, and say, only for their advantage.

Azure is dedicated to turning the tide and Supporting Independent & Family-owned Ventures in order to put power and freedom back into the hands of the people!