Exemplify Personal Transparency & Open Business Practices
Personal Transparency is the beginning of all meaningful relationships.

We must be open and transparent with ourselves and in our relationships, or they will be built upon something other than what we appear to be. These relationships will go sour, as inconsistencies appear between reality and the expectation we have from the relationship.
If we are open and transparent with our relationships from the beginning, then trust is built. Friendships based on who we really are – our authentic selves – will continue to grow deeper and richer because they are never let down or disappointed.
In the same way, when we as a company are open, straightforward and honest about our business practices, we create a relationship with customers and our entire Team that is long-lasting and incredibly rewarding for all parties. By exemplifying this Core Value, we demonstrate what we stand for, making us a company that can be trusted to do what we say we will do!